Regular Resume

Web Resume

 

 

SUMMARY:

 

UX, Information Architect, Project Manager Consultant

Online Web 3.0 Resume and video

 

I am a Bachelor’s Degree holder with over 10 years solid web information architecture and website administration experience in website design and multimedia production industries. I am highly experienced in information architecture and in creating and revising information structure, workflow, functionality, user interface design, site maps and flow charts. I have developed online marketing strategies and analyzed site marketability; analyzed website structure for incorrect schema and envisioned new strategies and restructured websites to provide social networking capabilities and cross-linking. Extensively worked on e-commerce engineering for various websites including an in-house project (ordering system). Although I do not program or make the graphics for the website itself, I am skilled in mapping the entire website using flow chart and worked with developers/designers in making necessary changes. I have managed not only the development but monetization schemas for many websites and worked on media purchasing and dealt with design aspect for SEO.  This marketing skill allows me to provide a complete design for not only the user experience, but one that keeps the business bottom line always as the first design concern. I have programmed sites in Cold Fusion with SQL Server and including HTML and XML. Directed programmers (Java, JavaScript, CSS, PHP) and graphic designers (Adobe Photoshop, Illustrator, Dreamweaver) in developing and designing websites. I possess excellent verbal/written communication skills in both English and Spanish, an enthusiastic and hard worker, and a great team player. I can begin work right away and can relocate and travel anywhere.

 

 

TECHNICAL SKILLS:

 

Cold Fusion, HTML, SQL Server (simple queries), Microsoft Office Suite (Word, Excel, PowerPoint, Visio), Dreamweaver, business management (I have owned and successfully sold several businesses), project management

Familiarity/understanding with: Adobe Photoshop, Illustrator and Dreamweaver, XML (for simple sitemaps only), SEO (can design with SEO in mind and implement the specialists recommendations)

 

 

PROFESSIONAL EXPERIENCE:

 

May 2007 – Present

aWiserWeb.com, Inc., Coral Gables, FL

Marketing Director

 

  • Perform web revamp, web development, video production and entertainment for a paparazzi show in Managua, Nicaragua.
  • Gathered requirements, conducted trainings, and facilitated meetings with designers, developers and clients.
  • Restructured website to provide appropriate social networking capabilities and cross-linking. Performed extensively design, development and deployment of various websites.
  • Analyzed website structure for incorrect schema, and envisioned new strategies for targeted audience.
  • Mapped the entire website using flowchart, and worked with the designers and developers to make necessary graphic changes for the website.
  • Created and revised information structure, workflow, functionality, user interface design, wireframes, site maps and flow charts.
  • Worked on e-commerce engineering of the entire website for the in-house project (ordering system).
  • Developed online marketing strategies and analyzed the marketability to remarket the site. Determined marketing strategies that will best suite to market the site (e.g. fitting in to LinkedIn.com and Facebook.com).
  • Worked on media purchasing and dealt with design aspect for Search Engine Optimization (SEO). Worked extensively on website lay-out and design.
  • Programmed sites in ColdFusion that includes HTML, XHTML and XML.
  • Directed programmers in developing sites who use Java, JavaScript, CSS and PHP on a daily basis. Guided graphic designers in designing websites (designers use Adobe Photoshop, Illustrator and Dreamweaver)
  • Planned and flowcharted mobile app to raise the technology platform for the website and assist in user sign-up through the free distribution of the app.
  • Flowcharted a Facebook game app to promote the website.

 

September 1999 – May 2007

Webtron, Inc., Miami, FL

Information Architect / Website Administrator / Internet Marketing Consultant

 

  • Provided internet marketing, website administration and information architecture for various clients / companies.
  • Managed contracts and agreements, marketing, public relations, and provided customer service. 
  • Restructured website to provide appropriate social network capabilities and cross-linking. Extensively worked on e-commerce engineering.
  • Gathered requirements, conducted trainings, and facilitated meetings with designers, developers and clients. Performed extensively design, development and deployment of various websites.
  • Analyzed website structure for incorrect schema, envisioned new strategies for targeted audience. Mapped the entire website using flowchart, and worked with the designers and developers to make necessary graphic changes for the website.
  • Created and revised information structure, workflow, functionality, user interface design, wireframes, site maps and flow charts.
  • Developed online marketing strategies and analyzed the marketability to remarket the site. Determined marketing strategies that will best suite to market the site
  • Worked on media purchasing and dealt with design aspect for Search Engine Optimization (SEO). Worked extensively on website lay-out and design.
  • Programmed sites in Cold Fusion that includes HTML, XHTML and XML.
  • Directed programmers in developing sites who use Java, JavaScript, CSS and PHP on a daily basis.
  • Guided graphic designers in designing websites (designers use Adobe Photoshop, Illustrator and Dreamweaver).

 

 

EDUCATION

 

  • BS Occupational Therapy, Florida International University, Miami, FL – 1987
  • AA Physical Therapy (1983) and AS Physical Therapy Assistant (1985), Miami-Dade Community College, FL
  • Certificate in Massage Technology, Lindsey Hopkins Technical School – 1984

 

Although I have done all of my IT related work through only two companies, I have had extensive experience working with all aspects of project management and website design for a multitude of clients. I have been and am a business owner and can lead a project from hiring to making sure the bottom line stays in the black. While my training was in occupational therapy, I have unique skills given to me by that training which allows me to plan pages using my psychology and work task analysis training. By planning websites based on the psychological profile of the expected visitor and minimizing clicks and maximizing exposure to marketing materials and monetization call to actions, I can provide a better design them those not trained in these areas.  My graphical and technical skills might be less than many others in my field but I more than make up for these weaknesses with my user experience expertise.

 

Sample projects

 

http://iloho.com –Although still a work in process since the IT team has not completed all the changes the site has improved significantly in visits and sign ups.  I redesigned almost completely and also implemented a full marketing program as well as started development of a mobile app fully designed by me and suggested a Facebook game to help bring in more users. I have stock options in this company.

http://reallatinpages.com –This is a highly successful websites making tens of thousands of dollars per month.  What is most impressive about this site is its backend administrator which allows very few people to manage thousands of clients.  We are part owners of this property.

http://jewelrysprite.com –I grew this business from scratch and designed a website with the power and ability of Wal-Mart’s merchant backend which allowed my supplier to maintain my inventory, add/edit products, etc. and allowed me to run this website with just one simple employee.  This site has since been sold.

http://jcpaparazzi.com –This website is for a local Miami photographer and it received about one million page impressions per month.  We re-engineered the site and while not perfect, it more than cuadrupelled the site visits and advertising revenue.

http://nicapaparazzi.com –This is another one of our properties.  It is a very successful site in Nicaragua and has spawned a television show of its own which features the top entertainers and personalities in Nicaragua.  The site supports the show and allows Nicaraguans from all over the world to keep up with events in their country.

 

 

Regular Resume

Web Resume